About us / Manifest Be Calm and Kind

“Be Calm and Kind is a Brazilian hemp streetwear movement born in Australia.
We were born from a real story of falling, surgery, and starting over.
We blend philosophy, skate, Brazilian culture, and regeneration to create culture — with calm, kindness, and movement.”

We believe the world is moving too fast, and people have become disconnected from themselves, from each other, and from nature.

Be Calm and Kind was born from a fall, a surgery and a new beginning.
It grew from pain into purpose and evolved into a movement.

We don’t sell style, we sell meaning.
Every T-shirt, every accessory and every word carries the certainty that calmness is resistance and kindness is revolution.

We work with hemp not just as a material, but as a manifesto.
A plant that regenerates the soil as it dresses us, and captures carbon as it builds culture.
A bridge between past and future, between the individual and the collective.

We are for immigrants rebuilding their lives far from home.
For creators seeking purpose beyond aesthetics.
For those who understand that transformation begins within, but only becomes complete in community.

We are not perfect, we are real.
And we believe that, today, is revolutionary.

Be Calm and Kind. A new era requires new rules.
Calm as evolution. Kindness as revolution.